In April, 2010 the signing of strategic partnership agreement in the frame of the local applications development between the Soft-Industry Company, specializing on software and web development and the Samsung Company, the worldwide leader of the electronic components production took place. The development of three mobile applications for a new mobile platform Samsung bada became the cooperation object. It ought to be noted that the cooperation with the world’s leading producer of electronic goods and supplies and mastering a new mobile platform became an important stage in the evolution of Soft Industry.

The cooperation between two companies reflects the mutual ambition to promote and develop the Samsung bada mobile platform. Initially for the successful implementation of assigned objectives it was necessary to define obligations and requirements imposed to both parties. For its part Samsung ensured comfortable conditions for the conduct of the development process having provided all the necessary materials as well as the Wave mobile device prototype. In its turn the demand of the highest skill level of all the necessary technologies was placed for Soft Industry.

The participation in the application development process for the new mobile platform is of special interest for Soft Industry with a view to future development perspectives as far as bada creators themselves declare that the bada’s goal is not to challenge the existing mobile platforms and operating systems but to distribute a fundamentally new product for the market.

Differential characteristics of the bada mobile platform:

• User interface providing simple and effective smartphone management. Besides owing to the support of touch-sensitive applications with the content binding, developers can create applications that use accelerometer, height sensor, motion sensor, etc. for the creation of the next generation applications
• The support of service-oriented functions such as operation in social networks, devices synchronization, operation basing on the geographic data binding etc.
• Due to openness and configurability Samsung bada allows developers to obtain access to all the advantages of mobile devices for the creation of various services. The new mobile platform flexibility allows using it on wide range of devices, which is impossible in the context of other mobile platforms

Within the frame of cooperation Soft Industry has designed and implemented three mobile applications, combining functionality, ease of use and reliability:

• BADAKlassniki – the application developed for the convenience when accessing one of the most popular social networks odnoklassniki.ru. The application practically doesn’t consume resources of your mobile phone as well as saves your mobile Internet traffic. Simple and user friendly interactive interface is implemented in the application.
• BADA RingtoneMaker – the application for the unique ringtones creation. Operates with the mp3 files support.
• BADA Reader – the application for reading e-books. Implemented functional capabilities include the support of txt and fb2 formats, soft scrolling by the instrumentality of the touch interface, customization of font and book background.

It is worth to be noted that the development has been accomplished within the shortest terms set by the Samsung Company.

Having contributed the development of the bada mobile platform in the form of three successfully implemented applications, the Soft Industry Company has acknowledged to be a reliable partner, having demonstrated the highest quality of the provided services and discharge of obligations taken.